![]() ![]() “Capturing and sharing their experience to Instagram is a huge priority to the Beautycon attendee. The set up made for fun Boomerangs, but also told a story about a new product and the brand’s commitment to sustainability. ![]() Consumers posed on a swing hanging from a cherry tree, built entirely from recycled material to emphasize the company’s move to 100% post consumer recycled packaging. Consumers were attracted by the unique photo environment, and every photo taken featured the product and included a trial experience.Īnother strong example was seen at Aveda’s booth, where the brand celebrated the launch of their Cherry Almond shampoo and conditioner. The brand kept the focus on their product, a whipped body wash, in an upside-down shower where attendees posed with a handful of the foam. One of our favorite examples was seen at Olay. The best shareable moments include strong branding, a tie-in to the key product or messaging, and offer consumers something they haven’t seen before. and dressed in leaf skirts at 7th Heaven, all drawing long lines of attendees waiting for their photo op. Shirtless men could be found at multiple booths, holding lipstick power drills at M.A.C. Neon signage, foliage, florals, and unicorns were very popular as photo backdrops. Photo booths took shape in many forms, from decorative wall logos, to GIF booths, to immersive environments. Nearly every activation at Beautycon included a photo experience to encourage attendees to share the brand with their followers. Below are the best strategies we observed to help your brand stand out in a crowded space: Tara Wilson Agency was on site to soak in the atmosphere and gather insights from this one of a kind festival. 200+ brands were on site to attract and engage their consumers, and they came prepared to stand out among the crowds. For two days, LA Convention Center was transformed into a beauty mecca swarmed with a record breaking 23,300 attendees eager to trial new products, take Insta-worthy photos, and meet their favorite YouTubers IRL. ![]() Last month Beautycon returned to LA for the fourth year in a row, bringing “Planet Beautycon” to the west coast. ![]()
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